Good Fashion Karma; Earl Jeans

Posted on December 23rd, 2008 by Ava

A Jean Named Earl comes to Loehmann’s.

Hi all, Ava here and I have a fashion fairytale for you that has, of course, the best of happy endings.

The story begins back in late 1997, when a Hollywood stylist had her favorite pair of denim jeans stolen for her local Laundromat. Inspired by her desperate mourning of her now lost denims, her boyfriend encouraged her to design a replacement for the stolen pair of jeans and she did. The newly designed jeans quickly caused her friends to be jealous, the demand created the supply, and our stylist found herself in the denim business

The original, great fitting, dark denim jeans trend spread across the country and what started as a cult following based on the low slung, slim fit turned into a fashion buzz that hit both coasts. If you had heard this story before then you know that their name was Earl. Most probably heard about celebrities wearing them then as they were the first premium denim line to inspire celebrity such as Cindy Crawford, Courteney Cox, and Jessica Simpson becoming very attached to their Earl Jeans in that timeframe and referred to as ” Earl Girls”. With their low rise, slim silhouette and unparalleled attention to detail, Earl Jean redefined denim by giving it a sexy, contemporary flair.

Still embraced by celebrities such as Leighton Meester who wore a pair of dark rise ultra slim Earl Jeans when she attended the Children Affected by AIDS Foundation Dream Halloween in NYC in October of this year, it’s more than karma that returns home to roost. Good fit and a sense of style never truly goes away.

Earl Jeans are featured in the upcoming January issue of Lucky magazine, and are still called “sexy and contemporary” with their slim dark look keeping the featured punk/Victorian “turn of the century look” modern. With a new advertising campaign featuring Brazilian supermodel, Gisele Bundchen, you can look forward to more original skinnies as well as boot cut, straight leg, super flare, pretty much every style you can think of, in every wash imaginable.

Back in department stores, Earl Jeans are priced between $78 and $128. That might be OK for supermodels and movie stars, but what about my fashion queens? Are you still waiting for the best pair of jeans to come riding up on a white horse to save you from your boring closet? Your long wait is over.

Newly launched Earl Jeans will be in Loehmann’s and selling for only 34.99!!

With a no-frills, body-hugging style and priced to make any princess proud, this is the kind of story that sweet dreams are made of. Look for them at the end of this year and rejoice. Earl Jeans are back and at Loehmann’s just for you.