Hi all, Ava here and I have a fashion fairytale for you that has, of course, the best of happy endings.

The story begins back in late 1997, when a Hollywood stylist had her favorite pair of denim jeans stolen for her local Laundromat. Inspired by her desperate mourning of her now lost denims, her boyfriend encouraged her to design a replacement for the stolen pair of jeans and she did. The newly designed jeans quickly caused her friends to be jealous, the demand created the supply, and our stylist found herself in the denim business

The original, great fitting, dark denim jeans trend spread across the country and what started as a cult following based on the low slung, slim fit turned into a fashion buzz that hit both coasts. If you had heard this story before then you know that their name was Earl. Most probably heard about celebrities wearing them then as they were the first premium denim line to inspire celebrity such as Cindy Crawford, Courteney Cox, and Jessica Simpson becoming very attached to their Earl Jeans in that timeframe and referred to as ” Earl Girls”. With their low rise, slim silhouette and unparalleled attention to detail, Earl Jean redefined denim by giving it a sexy, contemporary flair.

Still embraced by celebrities such as Leighton Meester who wore a pair of dark rise ultra slim Earl Jeans when she attended the Children Affected by AIDS Foundation Dream Halloween in NYC in October of this year, it’s more than karma that returns home to roost. Good fit and a sense of style never truly goes away.

Earl Jeans are featured in the upcoming January issue of Lucky magazine, and are still called “sexy and contemporary” with their slim dark look keeping the featured punk/Victorian “turn of the century look” modern.  With a new advertising campaign featuring Brazilian supermodel, Gisele Bundchen, you can look forward to more original skinnies as well as boot cut, straight leg, super flare, pretty much every style you can think of, in every wash imaginable.

Back in department stores, Earl Jeans are priced between $78 and $128. That might be OK for supermodels and movie stars, but what about my fashion queens? Are you still waiting for the best pair of jeans to come riding up on a white horse to save you from your boring closet? Your long wait is over.

Newly launched Earl Jeans will be in Loehmann’s and selling for only 34.99!!

With a no-frills, body-hugging style and priced to make any princess proud, this is the kind of story that sweet dreams are made of. Look for them at the end of this year and rejoice. Earl Jeans are back and at Loehmann’s just for you.

And that’s the Loehdown!

Ava.

Brrrrrrr! The temperature has dropped, Jack Frost is doing his thing and there is no better time than now to update your cold weather ensemble.  If you haven’t had a significant snow storm yet, it’s only a matter of time before Mother Nature sends in her fury of flurries. Be prepared and still stay at the top of fashion and the snow drifts with new cold weather boots.

We now have selections of suede, shearling, and so much more with names like Steve Madden, White Mountain and many others. Regularly priced in department stores at $60 to $159 a pair, you can grab your favorite pair or two priced at 39.99 to 119.99.  There is no excuse to have cold feet this year!

Perhaps it is your delicate extremities that need a cold weather makeover? How many pairs of gloves can one lose a year? Stock up with these savings.

Boxed sets of winter essentials from Calvin Klein and many others start at just 24.99.   Designer leather gloves run from 69.99 to 99.99 a pair.  That’s twice as many fingers you could keep warm since at a department store they would be as much as $200..  Designer wool gloves in many novelty styles are priced at a mere 39.99.

And then, of course, we must cover up with coats. Designer down jackets in new styles from Laundry were priced out in a department store for $240, but priced at the regular Loeh Loehmann’s number of 99.99.  Anne Klein, Kenneth Cole and DKNY wool and precious fiber coats can be found at department stores at $220 to $550 making Loehmann’s regular price 99.99 to 299.99. All around, it’s already a great deal on coats, but……

It’s the Holiday season and it is cold outside, so take an additional 50% off all coats for her & him!

It might be cold outside, but these prices? They are hot, hot, hot!

It’s not Santa that you must have faith in, but the magic of Loehmann’s.

And yes, Virginia, there is plenty to choose from:

• IPod Accessories: Speakers, ear buds and cases are all under 14.99
• Fine Desk Accessories: Calendars, address books, stationery, pen sets and more are under 19.99.
• All kinds of candles: Colors, styles, sizes and scents to choose from priced from 6.99 to 19.99.
• Fun Travel accessories: Luggage tags, travel pillows, and so much more for under 16.99.
• Designer bath and spa soap and bathing sets: Look good, smell great and so relaxing in a wide range of yummy scents and all under 19.99.
• Sweet treats: Delicious candies, fine teas and other luxury snacks can be given as gifts or perhaps a mid shopping break? Starting at 3.99, you can do both!
• A fine selection of jewelry boxes: For someone special’s secret treasures or perhaps fine crystal gifts is what you are looking for? Wine glasses, paperweights, candle holders and more; all for under 29.99.

If Scrooge had only had a Loehmann’s then he would know that the secret to happy holiday gift giving is fabulous name brand gifts that look like a million, but come with amazing discounted price tags. They feel great to buy, they look too good to give away, and your wallet gets a well deserved rest.

That’s a great thing. It’s like sharing a special secret that before hand, seemed only to be passed down from smart shopper to smart shopper much like an old family recipe for holiday rum balls.

What’s interesting is the number of new Loehmann’s shoppers that are genuinely surprised by what they find in their local Loehmann’s.

Just recently on another blog, the writer was very direct at expressing her dismay. She expected, and we paraphrase:

 “I thought there would be  last year’s wears, mismatched hems…  but really, it was the same stuff at the department store, but for much less!” 

Statements like these create the overall feeling that people don’t really understand how discount retailers acquire their merchandise. It very much amplifies the common myths associated with shopping at a discount store:

• It will be last year’s styles. They can’t be current fashions.
• I have a common size and all the sizes will be irregular, too small or too big.
• They will be damaged goods with broken zippers and bad seams.
• Only yesterday’s designers will be featured. There is something wrong with a designer if their clothes end up in a discount store.

Now, Loehmann’s has not made a practice  of producing television ads, but another discount retailer does.. And here, we would like to very graciously thank our competitors for producing what we like to look at as a fine collection of public service advertisements.

We are sure, that if you watch any television, you have seen the ads that explain, most clearly, how the same designer clothing that is currently at your local department store might end up in a local discount store at the same time. There is nothing wrong with the merchandise, it is not damaged nor broken. It is not ugly or misshapen. They are not throwaways or has-beens. The clothing and items, in all cases, are usually caused as a result of small human errors or other odd acts of nature.

And that, is really, how it happens that Loehmann’s can get to you, our smart shoppers, the finest name brand, current and fashionable, designer clothing at the most wonderful hugely discounted prices. 

Now that you understand, get thee to Loehmann’s and after you have had the shopping experience of your life, tell a friend about your shopping secret and spread the wealth, spread the joy, spread the deals on designer shoes!

She might return the favor and give you her grandmother’s rum ball recipe.

What are you going to wear???

Calm down. Please don’t panic. Don’t worry. Loehmann’s has got you covered better than the secret service has plans for covering the President Elect.

For our Inaugural party goers close to the Chevy Chase, Falls Church, Rockville, Timonium, Fairfax and Columbia Loehmann’s locations, we are holding a pre-party party just for you. A huge assortment of evening dresses, gowns and separates that will be perfect for any Inaugural Event has arrived at these locations.

Even if you haven’t received your tickets for the biggest party in the country, can you resist names like Teri Jon, Kay Unger, Tadashi, Laundry, Adrianna Papell, JS Collections, Calvin Klein and more? The best of designer names in the most beautiful of all gowns.

These beauties will be, like all Loehmann’s fabulous finds, 60 to 75% off the normal retail prices of $110 to $850.  Translated, that’s 39.99 - 179.99 for gowns and dresses that can not only get you into a ball, but a White House Ball.

For an American princess at the finest American Ball, you don’t need a fairy godmother. You just need Loehmann’s.