These eye shields can do much more than protect you from the harsh rays of the sun. They invoke an image if mystery, intrigue, sophistication, and glamour.  Oliver Peoples are sleek and seductive before you even look at them or feel the weight on the bridge of your nose.

Some are a little bit 70’s inspired oversized. Some are a bit retro induced. All are made of fine materials in a wide range of colors and styles and leave you feeling like the paparazzi is running after you (even if they are not).

They are true luxury designer eyewear. Worn by many a famous celebrity, seen on the covers of many a fashion magazine, and most recently this weekend, advertised by a very famous NYC shopping landmark in a very famous NYC newspaper.

The prestigious ad had them priced at around $400 a pair.  Loehmann’s just happens to have received a large shipment in and all the mystery and glamour can be yours for only 99.99.

At these prices, they won’t be around for long, so hurry in and hide your eyes in style with Oliver Peoples luxury designer eyewear.

 Hi, it’s Ava time and I am in from the fashion trenches with more great Loehmann’s buyers news!!

 If the phrase “Ed Hardy Tunic Sale” does not get you excited, then you have not been paying attention to fashion trends of late.  The Ed Hardy line is just the latest stunningly successful endeavor of fashion impresario, Christian Audigier and that alone is enough to get Hollywood excited.  These days say ”On sale Ed Hardy Clothing” out loud and you’ll get the attention of everyone within hearing distance, but it wasn’t always like that.

Ten years ago, the idea of unknown Audigier and tattoo inspired fashion, would have probably made many fashion forward folks laugh out loud.  After arriving unemployed in the states in 2001, Christian Audigier is now at the center of one of the most meteoric rises in fashion history. He is known far and wide as the top designer for Diesel, Fiorucci, Bisou Bisou and Von Dutch and now adds Ed Hardy to his collections as well.

A true case of life influencing fashion can be seen in the story of Ed Hardy. With the popular followings of tattoo shows such as Miami and LA Ink, tattoos and the art inspired by them have been slowly seeping into the mainstream line of sight.  As a true artist and traditional tattooist, Don Ed Hardy can be seen as one who has been waiting for this day to come for quite some time. With an honorary doctorate from the San Francisco Art Institute, this California native is recognized around the world for his hypnotic imagery as a painter and printmaker and his tattoo influenced designs as fine art are shown in galleries and museums all over the West.  Audigier saw the writing on the wall in 2004 and licensed the rights to produce the Ed Hardy clothing line, which is based on Hardy’s imagery.

The collection represents an entire lifestyle of street couture, appealing to both men and women, with high quality, intricately designed tee shirts, caps, wovens, and outerwear.  Ed Hardy fresh and inspirational designs are hot, hot hot! As Audigier keeps track of which celebrity is wearing his clothes today, Loehmann’s offers a great selection of discounted Ed Hardy screened tattoo tee shirts, jeweled and glittered tee shirts and I will have even more coming in real soon. With prices at 34.99 to 149.99  (elsewhere $54 to $265), you can’t go wrong with this hot trend.

 If you want to keep on top of the trendy scene, you need to get yourself an Ed Hardy tattoo tunic.  Fun and casual, they pair beautifully with casual shorts or a skirt. And when hitting the town for dancing the night away, a sweet Ed hardy designed graphic tee goes perfectly with a pair of well fitting jeans and heels.

And that’s the Loehdown,

Ava

Hi all,

Jack here and it’s time time to tell you about some upcoming Men’s arrivals at Loehmann’s:

Diesel denim line for men:

Even though the Diesel brand was developed over 20 years ago, it is still one of the most popular and edgy-fashion lifestyle brands in the marketplace!  From classic washes to ripped, frayed, and torn contemporary styles, Diesel lives up to their motto of “Diesel–For Successful Living.” 

Look forward to seeing a nice selection of jeans for 89.99 ($175-$220 elsewhere) and designer sportswear adveraging 120 ( over $500! elsewhere). 

Men’s Graphic Tees

Graphics range from simple message statements to all-over tattoo and Asian inspired artwork in a wide array of colors. I know I love them.

Loehmann’s is not taking this trend lightly, as I have a vast assortment to select from in all the popular premium labels.  (14.99-69.99 Compared to department store prices of $40-$105). 

Here are some of the exciting brands delivering in August:   Black Hearts Brigade, Junk Food, OTB, Drifter, Buffalo de France, Filmore,  Go Couture, and Z-Brand. 

Michael Kors

From the early days of receiving numerous designer accolades for women’s wear to his achievement of the prestigious CFDA menswear award in 2003, Michael Kors is no stranger to American fashion! Loehmann’s shoppers are in for a real treat this month, as I have secured over 10,000 Michael Kors men’s dress shirts for immediate distribution.   Patterns range from stripes to dressy checks, in 100% luxury cotton–in a full array of sizes–and will be offered in most of our stores at 39.99!  ($135 elsewhere)

Seven Diamonds

Always pushing fashion to the limit, 7 Diamonds sportswear is one to watch!

Committed to creating looks that are innovative and trend-right, the designers at 7 Diamonds use their knowledge of quality, fit, exclusive finishes, and designs to create a lifestyle brand that captures what we’re looking for in comfort, self expression, creative design and quality. Since 7 Diamonds has mastered the technical aspect of production, they continue to offer constant innovation and new designs, keeping your wardrobe ahead of the curve all season long.

I have 7 Diamond’s short and long sleeved shirts just arriving in select stores and more on their way.

Just around the corner for Men’s fashions:

Watch out for Hickey Freeman and Ike Behar shirts and ties to hit our stores soon.

Both brands are known for their tremendous quality and exclusivity…and will be offered at Loehmann’s at amazing discounts.

Father’s Day is coming up fast and just in time, Loehmann’s is filling up with designer men’s apparel and gift ideas to show that special guy in your life just how much he means to you.  Whether you need gifts for a Dad to be, gifts for a first time Dad, gifts for a long established Dad, or need to help find gifts for Dad from his son or daughter; Loehmann’s has got you covered. And as always, with prices much less than you find elsewhere.

The Top Ten Gift ideas for Father’s Day:

(1) The traditional tie heads off our list with new patterns and colors. Designer names to choose from such as Michael Kors, DKNY, Bruno Piatelli and more are at huge discounts and can give Dada that silky flash he desires for only 19.99.

(2) To go with his new tie how about a matching dress shirt? French cuff details and fine designer features are available from 39.99 to 49.99. With names such as Lorenzo Uomo, Joseph Abboud, Alara, Calvin Klein plus many more, the savings are apparent.

(3) Help get Dad ready for the warmer weather with designer casual wear.  The men’s collection of sport shirts, polos, shorts and pants in fine wovens and summer weight linens are the same great labels you’ll find in high-end department stores at up to 60% less.

(4) For a younger Daddy or even a Dad young at heart; premium denims, woven shirts, graphic polos, screened tees and shorts in solids, plaids and more are here just in time as well.

(5) For the sporty guy in your life, Loehmann’s has an activewear closeout that will send you running.  Shorts, tops, jackets and pants from Adidas and others are priced at a fit 12.99 to 39.99.  That allows for both Dad and your wallet to be healthy.

(6) Looking for more sentimental gifts for Dad? You can appeal to his inner child and make him feel like a kid again. Men’s screen tees in Star Wars, Superhero, and vintage sports styles are completely affordable at prices from 14.99 to 19.99.

 If Dad’s closet if stuffed, then don’t despair. Loehmann’s has more than just great designer clothes at discounted prices. Accessories for men are stocked as well and priced to sell.

(7) Novelty cuff links, perfect to match his new French cuffed shirts are priced as low as 19.99 and can be found in a wide range of styles form funky to classic.

(8) A fine collection of leather wallets from designers such as Polo, Kenneth Cole, Ben Sherman, and Joseph Abboud are going from 19.99 to 39.99.  Dad will think that you emptied your wallet for his, but the savings can be our little secret.

(9) If you need to look for gifts for Dad from kids, then look no further. Designer fragrance gift sets for Dads are an extra 25% off.  Priced from 14.99, these low discount prices will be available until Father’s Day.

(10) For the Dad that has everything, gift sets can match his interests and promote some well deserved down time.  Golf inspired gifts are perfect for tee time, shoe shine kits for the dapper Dad to buff and polish, and wine accessory sets for his fine palette are all boxed up and ready for wrappings and bows. All you need to do is sign the card.

Don’t forget to think about Grandpas, Uncles, and other father fiqures, too.  Or maybe, you’re not a dad and just need to treat yourself to some new threads, this will be a prime time for new men’s merchandise to hit the Loehmann’s selling floor.   

June 15th is just around the corner and will be here before you know it.

The Father’s Day Event at Loehmann’s begins June 10th, so hurry in for the top ten gifts for Dads!

Continued from last week’s post: Trend Alert: High Waisted Pants: part I

These are the kinds of pants that are actually more designed for a woman’s body, not to fight it. 

They accent the waist, while downplaying the hips as long as the trouser legs fall straight from the hips. If one has a thicker midsection, the high waisted pants will *create* a waist, shorten a long torso, and give the illusion of longer legs when worn with high heels and the hem just skims the ground. A high waisted pant can do wonders to elongate the length of the leg by giving the eye more of a constant visual to follow. 

While a high waist can eliminate the infamous muffin top, they also can accentuate a belly pooch if pleated in the front.  Nobody ever wants to be congratulated on a new pregnancy when they are truly not expecting, but instead just suffering from a pair of bad fitting pants. Some women praise the idea of finally getting all their non wash boarded bellies under the protection of clothing, but if the fit is not correct then bulging pants will still cause the fashion police to wince.

How to wear the new high waisted fashions:

Once you’ve found the perfect fit, make sure you pair it with the right top and accessories.

The newer high waisted pants should be full throughout and finish at a wide leg. While the skinny jean might still have a following, a high waisted, skinny leg cannot be worn by anyone with even slightly larger hips, bottom and/or thighs or those will be accented. While made for the pear shaped, a leg that tapers in any way will cause the hips to look too wide.

The sheer volume of fabric used in these pants makes a fitted top the natural choice. One needs to balance off the top half of their body to match the bottom.  Opt for something fitted and waist-cinching.  A nipped-waist, button-up blouse with short sleeves works well.  Also, wide-leg trousers and a fitted blazer look excellent at work.  Call some attention to the upper body with a bright colored top or commanding jewelry.

Since the length of the torso is elongated as well, either a long torso, or a short one can be adversely affected.  For both cases, showing some extra skin at the neckline will lengthen the neck and create balance.

A thicker waist can be doubly accented when the illusion of a cinched waist is made with a narrow belt and a one- button blazer. In cases where the waste to hip ratio is too close, then added fullness of pleats in the pants and hips can reduce the visual of the middle.

The wide leg styles beg for balance in the form of a thick, high-heeled shoe. The hemline should be just long enough to graze the floor and let your toes peek out. Heels are a must, a pointy toe even better. Without a toe pointing out, one can look footless. Wedges and other chunky heeled boots or pumps will juxtapose all that extra fabric and add length to the legs as well.

The trick to these pants is to get the scale and proportion just right as you don’t want to be wading in too much fabric. They shouldn’t be so wide that you swim in them, especially if you’re petite since it can make you look short and squat rather than long and lean.

Since these are the “new” look pants, keeping them modern with a dark navy wash. Gray also provides a nice neutral to take off from and white can provide a classic “sailor” feel for the summer season.

Although some shoppers may feel intimidated by this aggressively retro trend, with the flattering features and edgy style, the only people who should be afraid to sport this trend are those looking to abbreviate their legs and accent their love handles with passé flair.  You can call it the rebound effect, but the high waisted pants are definitely here and provide a new fashion trend to work from.

Happy shopping!