A Jean Named Earl comes to Loehmann’s.

Hi all, Ava here and I have a fashion fairytale for you that has, of course, the best of happy endings.

The story begins back in late 1997, when a Hollywood stylist had her favorite pair of denim jeans stolen for her local Laundromat. Inspired by her desperate mourning of her now lost denims, her boyfriend encouraged her to design a replacement for the stolen pair of jeans and she did. The newly designed jeans quickly caused her friends to be jealous, the demand created the supply, and our stylist found herself in the denim business

The original, great fitting, dark denim jeans trend spread across the country and what started as a cult following based on the low slung, slim fit turned into a fashion buzz that hit both coasts. If you had heard this story before then you know that their name was Earl. Most probably heard about celebrities wearing them then as they were the first premium denim line to inspire celebrity such as Cindy Crawford, Courteney Cox, and Jessica Simpson becoming very attached to their Earl Jeans in that timeframe and referred to as ” Earl Girls”. With their low rise, slim silhouette and unparalleled attention to detail, Earl Jean redefined denim by giving it a sexy, contemporary flair.

Still embraced by celebrities such as Leighton Meester who wore a pair of dark rise ultra slim Earl Jeans when she attended the Children Affected by AIDS Foundation Dream Halloween in NYC in October of this year, it’s more than karma that returns home to roost. Good fit and a sense of style never truly goes away.

Earl Jeans are featured in the upcoming January issue of Lucky magazine, and are still called “sexy and contemporary” with their slim dark look keeping the featured punk/Victorian “turn of the century look” modern.  With a new advertising campaign featuring Brazilian supermodel, Gisele Bundchen, you can look forward to more original skinnies as well as boot cut, straight leg, super flare, pretty much every style you can think of, in every wash imaginable.

Back in department stores, Earl Jeans are priced between $78 and $128. That might be OK for supermodels and movie stars, but what about my fashion queens? Are you still waiting for the best pair of jeans to come riding up on a white horse to save you from your boring closet? Your long wait is over.

Newly launched Earl Jeans will be in Loehmann’s and selling for only 34.99!!

With a no-frills, body-hugging style and priced to make any princess proud, this is the kind of story that sweet dreams are made of. Look for them at the end of this year and rejoice. Earl Jeans are back and at Loehmann’s just for you.

And that’s the Loehdown!

Ava.

Tags: Ava's Loehdown, New Selections, Special Deals, Trend alerts!, Women's Fashion by Ava
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The nightly news is depressing. The newspapers cry doom and gloom. You want to be happy for the holidays, but like many, you have a budget to keep to. We know it’s tough to believe in the magic of the Holiday some times. Rest assured, there is a way out of this and it has nothing to do with government bailouts.

It’s not Santa that you must have faith in, but the magic of Loehmann’s.

And yes, Virginia, there is plenty to choose from:

• IPod Accessories: Speakers, ear buds and cases are all under 14.99
• Fine Desk Accessories: Calendars, address books, stationery, pen sets and more are under 19.99.
• All kinds of candles: Colors, styles, sizes and scents to choose from priced from 6.99 to 19.99.
• Fun Travel accessories: Luggage tags, travel pillows, and so much more for under 16.99.
• Designer bath and spa soap and bathing sets: Look good, smell great and so relaxing in a wide range of yummy scents and all under 19.99.
• Sweet treats: Delicious candies, fine teas and other luxury snacks can be given as gifts or perhaps a mid shopping break? Starting at 3.99, you can do both!
• A fine selection of jewelry boxes: For someone special’s secret treasures or perhaps fine crystal gifts is what you are looking for? Wine glasses, paperweights, candle holders and more; all for under 29.99.

If Scrooge had only had a Loehmann’s then he would know that the secret to happy holiday gift giving is fabulous name brand gifts that look like a million, but come with amazing discounted price tags. They feel great to buy, they look too good to give away, and your wallet gets a well deserved rest.

Tags: Gifts, Holiday Shopping, New Selections, Winter by admin
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President-elect Barack Obama has ordered his first new tuxedo in 15 years for his inaugural celebration.   The marching band from his high school in Hawaii has been invited to join the parade. January 20th is going to be here before we can bat an eye, and if you are planning on being in Washington DC for one of the biggest Inaugural parties ever, you should only be thinking of one thing right now:

What are you going to wear???

Calm down. Please don’t panic. Don’t worry. Loehmann’s has got you covered better than the secret service has plans for covering the President Elect.

For our Inaugural party goers close to the Chevy Chase, Falls Church, Rockville, Timonium, Fairfax and Columbia Loehmann’s locations, we are holding a pre-party party just for you. A huge assortment of evening dresses, gowns and separates that will be perfect for any Inaugural Event has arrived at these locations.

Even if you haven’t received your tickets for the biggest party in the country, can you resist names like Teri Jon, Kay Unger, Tadashi, Laundry, Adrianna Papell, JS Collections, Calvin Klein and more? The best of designer names in the most beautiful of all gowns.

These beauties will be, like all Loehmann’s fabulous finds, 60 to 75% off the normal retail prices of $110 to $850.  Translated, that’s 39.99 - 179.99 for gowns and dresses that can not only get you into a ball, but a White House Ball.

For an American princess at the finest American Ball, you don’t need a fairy godmother. You just need Loehmann’s.

Tags: Formal Wear, New Selections, Special Deals, Women's Fashion by admin
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The Biggest Deal in Holiday Gifts is Designer Names at Discount Prices.

Sometimes it is even harder to find the perfect gift than it is to find the perfect man. We can’t tell you where he might be hiding, but once you find him, we can tell you where to find a gift he will love and treasure almost as much as the giver!

Put Your heart on his Sleeve with Cuff Links: Nothing says classic quite like a new set of shiny cuff links on a well ironed French sleeve. With selections from Joseph Abboud, Cufflinks.com, Linked Up and more, you are bound to find that pair that personalizes both his style and you. Department store prices of $45 to $175 are now at Loehmann’s from 19.99 to 49.99

Designer Leather Wallets from Kenneth Cole, Joseph Abboud and many others in assorted styles to choose from priced to save at 17.99 to 29.99. Regular department store prices are $40 to $95. These prices let you have something to actually put in your wallet!

Desk Accessories for the Executive in him: Organizers, travel accessories, and fine looking gifts that he can display and use with pride.  Priced at 19.99 to 34.99, you can help him be organized and look sharp.

Gifts packed full of Fun:  Appeal to the little boy inside of him with boxed games, electronics and so much more. Something fun, something light, something priced to give at 12.99 to 49.99.

Fine Men’s Fragrances: With the same names you’ll find right now in department stores; Burberry,  Hugo, Gucci, Escada and many more at an extra 30% off the already discounted Loehmann’s prices of 24.99 to 69.99.

Dress him up for Success with dress shirts and the ultimate  classic gift, the tie,  in styles from Ben Sherman, BCBG, Michael Kors, Lorenzo Uomo, and many others. Dress shirts are reduced from department store prices of $58-$145 to 29.99 to 59.99.  Ties are yours for the picking at prices starting as low as 19.99.

Keeping him toasty warm is easy! Sweaters including all crew necks, V-necks, mock zippers, vest and cardigans in cashmere, merino wools, cotton and silk blends are only 49.99 to 199.99. Leather and Suede gloves from today’s hottest designers  have starting price tags of only 19.99.  Caps, fedoras, and hats in the most trendy styles from Ed Hardy, Kangol, Seifter and more begin at only 14.99, while wool and soft cashmere scarves can be had at prices way less than department stores.

And don’t forget, if he needs any hints of what to buy for you, just send him over to Loehmann’s with the perfect gift list for perfect ladies in hand!

Then make sure you get him under the mistletoe to thank him!

Tags: Gifts, Holiday Shopping, Men's Style, New Selections, Special Deals, Winter by admin
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