Hi my fashionistas! Ava here and I have another buyers tip for you! 

I know you watch what the darlings of Hollywood are wearing. It’s OK to admit it. We all pay attention to what happens on the red carpet and try to incorporate the glamorous life into our own world. So, I know you have noticed many a lovely wearing those super sleek and silky, spicy colored dresses from Hale Bob in California.

Well guess what?

I have a large shipment of beautiful Hale Bob Dresses coming in to Loehmann’s stores!

Now these are the kinds of dresses that set you apart from the crowd. That’s exactly what they were designed to do.  They have an authentic, highly specialized California lifestyle brand of flirtatious and sophisticated clothing that embody feminine individuality.

“Hale Bob is not your wardrobe staple. It’s your wardrobe spice,” says line designer, Daniel Bohbot. 

So, take it from Ava, there is no better time to spice up your closet. I can’t even tell you how super the discount will be. Just hurry in for a Hale Bob dress.

And that’s the Loehdown!

Ava

Tags: Ava's Loehdown, New Selections, Special Deals, Trend alerts!, Women's Fashion by Ava
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Hi! Ava here.

I have been so crazed this past week with running about, getting the Loehmann’s fall collections perfectly in place. It was so sad; I was on the road Wednesday evening and missed one of my favorite guilty pleasures. Yes, I will have to admit it: I am a Project Runway addict and I missed last week’s episode!

Usually, I get to spend my precious Wednesdays all comfy on my couch, surrounded by countless fashion magazines, suffering through endless E-harmony commercials, eating something forbidden on every diet list, and waiting for Heidi Klum to utter her famous last words, “You’re out”.

But it couldn’t be helped and I missed it. Now over here at Loehmann’s, I will confess that we often will discuss Bravo TV’s Project Runway, the designs and the designers. Usually, all around Loehmann’s on Thursday morning you hear tidbits of who’s left on Project Runway, but I avoided that this week since I wanted to be surprised. To my horror, this week it wasn’t so much who was left on Project Runway, but who was on it that made me want to cry that I missed it.

I missed Diane von Furstenberg!

Oh Bravo TV, I adore you for your endless repeats and thankfully, I just got my weekly fix and the joy of watching the designers not only design for DVF, but run about her sample room and attack her glorious fabrics. Speaking of which, if you never have wrapped yourself up in one of Diane’s designs, you don’t know what you are missing.  The feel of her knits, her silks, the swirls, the fit… really, she has a way like magic with the subtle flows and weights of fabrics.

Seeing the designers interpret not only DVF, a legend, but for a notorious Marlene Dietrich as well, I can clearly say that I don’t think some of them really “got it”.  For me, anyone who went for an above the knee length skirt missed the boat. It just didn’t fit the time period. I could never imagine anyone in a 1940’s movie running about Berlin or Shanghai in Joe’s or Jerell’s above the knee creations. Even Kenley’s perfectly constructed print dress looked a bit off above the knee.

It looks like the designers are getting a bit catty now. Granted they are under a lot of pressure, but some of them are just plain mean! I was happy to see Joe get called out on his ‘messy, messy, messy” mess-up after he gagged behind Kenley’s back. I would have rather seen him go then Stella, even if he is sometimes innovative. I’m kind of sad to see Stella leave.   I usually really love Korto’s designs and really think she has a good chance at winning, but she never looks happy or fun.  I was blown away by her seatbelt coat last week and was surprised she didn’t take the win. But I think she felt that way too. At least that is what I read on her face. She looks like she always believes that she has it in the bag, and then is just purely miffed that someone else dared to win when they had no right.

Leanne gown, which did win, was stunning. Leanne is turning into quite the little character. I used to think she was so mousy like and never had a chance, but she really is coming up on the inside now. Maybe with her two win’s now her confidence is growing and it should! And what a win this one is for Leanne! Her dress is being incorporated with Diane von Furstenberg’s fall line and American Express members can buy her Project Runway design. That’s a huge honor for her and deserving of the dress and its unanimous “good design’.

It is only fitting that any creation that is made by DVF is of pure good design. That’s one of the reasons that I have always loved DVF lines and been so happy when I can purchase them for my Loehmann’s shoppers. Sometimes I know what I am buying is hip and trendy and more about the name, but that’s not the case with DVF. Her clothes really fit a body and, as I said, the feel of them…

If you don’t believe me, I just happen to have just acquired a rather collection of Diane von Furstenberg dresses in stores right now. How’s that for serendipity? I might even have a dress in a fabric or two that were seen in the sample floor scene! You’ll never know unless you come to Loehmann’s.

As for me, I am gearing up for this Wednesday and to see who is left on Project Runway this week.

 Until the next time, that’s the Loehdown,

Ava

Tags: Ava's Loehdown, Fashion History, New Selections, Women's Fashion by Ava
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As seen on the covers of Elle, InStyle, Lucky and Vogue, and now, most recently on the Marie Claire Big Fall Fashion Issue, Alex and Ani expandable bangle bracelets are making big fashion waves. I am thrilled to let you in on this quiet little secret: I have a limited number of these eco-conscious favorites right now in at Loehmann’s.

I have to say, I really love this line. Yes, they are beautiful. Yes, they are trendy. Yes, the innovated and patented design fits everyone’s wrists making them perfect. But more than all that, they were created and designed as vehicle to enhance human consciousness and promote unity.

Made of 100% reused and recycled materials in the U.S.A, all Alex and Ani products are created to “underscore the idea that what is pure and natural is most beautiful”. And beautiful they are! Each piece is symbolic and reflects, like a talisman, the beauty of the wearer.

An assortment of Alex and Ani signature expandable bangle sets will be priced at Loehmann’s for 19.99. 

I can’t guarantee which designs will be in all stores, but I can promise it will be worth a look! Remember, only in small numbers at the following stores, so hurry in!

Beverly Hills, White Plains, San Francisco, Chelsea, Brooklyn, Paramus,  Upper West Side, Downtown Chicago, East Brunswick, Falls Church, Riverdale, Reseda, Sunnyvale, North Miami, Boca Raton, San Diego, Chevy Chase, Pasadena, Thousand Oaks, Norwalk, Rockville, Atlanta, New Hyde Park, Farmington, San Ramon, Kendall
Huntington Beach, Sacramento, Timonium, Morton Grove, Laguna Niguel, Memorial Houston, Tustin, Moorestown, Long Beach, Englewood, East Hanover, Milpitas, Perimeter, Palm Beach Gardens, San Marcos, Midtown Miami, Paramus North, Fairfax, Burbank, Pembroke Pines, Rego Park, and Naperville

Tags: Ava's Loehdown, New Selections, Shopping for a Good Cause, Special Deals, Trend alerts! by Ava
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 Hi darlings, It’s Ava again and I have been soooo busy shopping for you!

I just told you all about the fabulous deals I got on discount Ed Hardy graphic tees for Loehmann’s, but I just love this style and I know you do too, so I had to do it again.

Loehmann’s has in a new shipment of  SMET clothing and Crystal Rock tees just for you!

Yes, Christian Audigier and his fabulous rock and roll lines are back. Can you believe the looks that he comes up with? He’s pure genius tapping into the cosmic trends and finding a worldwide passion and appeal of urban culture.

For the SMET line, Audiger’s inspiration is his idol, legendary French rock and roller, Johnny Halladay. SMET is best described as alternative urban street wear with a nod to classic rock style. The use of flocking and foiling on the vintage-inspired t-shirts pairs well with a leather jacket and chrome jewelry, but don’t let that scare you. They also are perfect with jeans, peeking out under one of the falls new cardigans, or with a high waisted pencil skirt.

Crystal Rock is like Barbie grows up, becomes a rock star and meets Japanese anime, but still likes flowers and pretty things.  Really, the name describes the line: It’s feminine and pretty, but has a certain grit.  These brightly colored, all over large print graphic tees, add more than a hint of color and bespeak a certain edge that makes you look twice. You can feel casual and pretty, but tough as nails, all at once. That, my dears, is complex fashion.

And, as always, the famous designer discounted prices of Loehmann’s are unbeatable. So hurry in and get a bunch of SMET and Crystal Rock graphic tees at Loehmann’s while they last!

And that’s the Loehdown!

Ava
 

Tags: Ava's Loehdown, New Selections, Special Deals, Women's Fashion by Ava
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