Hi all, Ava here.

Loehmann’s is not called the IT store for Designer Fashion for nothing! One of the most anticipated events of late from Loehmann’s has been the Theory Sample Sales! Darhlings, I am pleased to let you know that it’s that time again!!!!

Beginning March 4^th at select Loehmann’s* a special buy of Theory separates are arriving on the selling floor at up to 80% off department store prices!!

 If you have not made it over to one of our Theory Sample Sales before, now, you can make up for lost time!

New Assortment of Theory Clothing Separates Priced $100 or Less

When I say that the pieces were originally priced in department stores at $55 to $395 each, then you know that you do not need a calculator to see what huge savings you are receiving with this special buy.

 Just look at what we have for you in this new assortment of Theory Clothing:   

• Theory Blouses are marked at $60 when elsewhere they are $190 to $235.
• Theory Skirts are $65 as opposed to $175 to $275.
• Theory Knit Tops are only $25 a piece when you will see them elsewhere priced at $55 to $120.
• Theory Sweaters will be priced between $50 to $75 rather than the $150 to $315.
• Dresses from Theory are only $80 marked down from $260 to $335.
• Theory Jackets for a to-die-for price of $100 when normally at department stores you will find them priced from $255 to $395.
• Theory Pants are at the stock up price of $65 as opposed to $170 to $295.

 Of course, selections will vary by store, so getting over to your local Loehmann’s should be a priority for the best selections of sizes and styles. Plan for shopping starting March 4^th.

 And that is the Loehdown!

 Ava

 *Theory Sample Sale will be limited to Loehmann’s locations in:

Chelsea, Upper West Side, White Plains, New Hyde Park, Paramus, East Brunswick, East Hanover, Hewlett, Norwalk, Beverly Hills, San Francisco, Irvine, Laguna Niguel, Sunnyvale, Reseda, Boca Raton, Palm Beach Gardens, Aventura, Atlanta, Chevy Chase, Falls Church, Rockville, Northbrook and State Street.

Selection will vary by store. Featured items subject to prior sale. Prices are as marked. Cannot be combined with employee discount or any other offer.2010

Tags: Ava's Loehdown, Sample Sale, Special Deals, Spring, Women's Fashion by Ava
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Best Prices on Rebecca Virtue’s Woman’s Designer Swimwear

 Hi, Ava here! If you are getting ready for the warmer weather or maybe a beach resort vacation, I have some great tidings for you!

Swimwear Designer, Rebecca Virtue, is known for her unique attention to detail and her amazing fit. Her designer swimwear can make any woman feel sexy and confident.  Right now, you can find Becca Swim pieces, both separates and cover-ups, at Loehmann’s priced between 19.99 to 24.99 while the regular department store prices are $48 to $92.

Eco-friendly Swimwear?

Becca Swim also presents one of the first eco-friendly swimwear collections. A large portion of her fabrics are actually made of soy beans! So her designer swimwear collection is fashionable, super comfortable, and good for the earth!

If you are not familiar with Becca Swim, check out the video from VogueTV:

The video showcases many styles from her line – including styles we have on the floor! She really does do great things with cover-ups and swim separates, plus one pieces to die for!  What’s great is that she really understands that most of us hate buying a bathing suit and she makes it as easy as possible.

Plus, since we are carrying them at Loehmann’s the price cannot be beat!

And that’s the Loehdown! 

Ava

(Selection varies by store.)

Tags: Ava's Loehdown, Swimsuits by Loehmanns
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Hi! Ava Here! Time to talk about guilty pleasures!

Do you watch ANTM?

I know that I have been known to watch America’s Next Top Model on Wednesday nights and I refuse to feel guilty!   I enjoy getting to see behind the scenes at the photo shoots and of course, I love seeing all the fabulous designer clothing the girls wear!

Elle Macpherson Intimates on ANTM

Back in Cycle 10, there was an episode of America’s Next Top Model in which all the girls were modeling Elle Macpherson lingerie. A top model herself, Elle Macpherson launched her own lingerie line called “Intimates” in 1990. Since then, it became very successful in the United Kingdom and in her native Australia. Elle herself watches the photo shoot to make sure that her bras and knickers look their best in the pictures.

Elle Macpherson Intimate Lingerie at Loehmann’s

Just like on ANTM, Loehmann’s now has a lovely collection of Elle Macpherson Intimates in stores now.

Of course, what’s even better than getting to wear top designer clothing made by and for top models (or those of us who just like to pretend while watching them on TV!!), is finding the designer clothing at great discount prices!

At Loehmann’s you can find: 

• Elle Macpherson Intimate Bras priced between  24.99 and 29.99 when normally in department stores they would be between $60-$80
• While Elle Macpherson Intimate underwear normally found priced elsewhere for $28 to $38, can now be yours for 9.99 to 12.99 at Loehmann’s.

See! Another great reason to find it, love it and buy it for less at Loehmann’s! And in case you don’t want to sit through a Sunday marathon of ANTM to see Elle Macpherson’s lingerie in action, here’s the video:

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The beginning of this video shows the model makeovers, but the lingerie shoot begins at 1:45. Enjoy!

And that’s the Loehdown!

Ava~

Tags: Ava's Loehdown, New Selections, Women's Fashion by Ava
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Hi! Ava here…

Starting Wednesday, November 11th, Loehmann’s has the best selection of the season on Glamorous Evening Wear!

Cocktail and Evening Dresses, Designer Handbags and Jewelry for every special occasion 30% to 80% off!*

We’re talking everything you need to not only look, but feel fabulous no matter how busy or hectic your holiday season might become:

• Designer Cocktail Dresses & Gowns;  the designer names you want such as Chetta B, Teri Jon, Kay Unger, Mikael Agahl and others 89.99 to 149.99 when normally they would be found at department stores priced between $198 to $800.
• Super Sparkly Bangle Sets and Earrings; from Amrita Singh are found elsewhere for up to $150 are now only 29.99!
• Beautiful Evening Bags; perfect to complete any look are to be found for up to 50% off!* Normally these sweet catchalls would be marked as $48 to $245 elsewhere; now find them and love them at Loehmann’s for 29.99 to 129.99.
• Super Soft and Velvety Velvets; choose from jumpsuits, gowns and cocktail dresses priced between 49.99 and 119.99 when normally you cold find the exact same styles and name brands for up to $348.
• Ready to Mix and Match with Evening Separates; your choice of skirts, pants, tops, jackets and shawls are marked down for their regular department store prices of $48 to $198; now the choice is yours at the Loehmann’s price of 29.99 to 79.99.
• Shine All night with Sequin Dresses from Romeo and Juliet Couture, Prelude and more! Now both the dress and the price tag will sparkle! Regularly priced elsewhere at $138 to $198; now they can all be yours at Loehmann’s for prices between 39.99 and 79.99.
• Perfect Evening Shoes:sexy  pumps from Nina priced at Loehmann’s 39.99 to 49.99, compared to $79 to $89 at department stores.

Find great looks in evening wear right in time for your favorite holiday parties and events. It’s easy to be the It girl on your special night when you find it, love it and buy it for less at Loehmann’s!

Ava

(*Savings noted throughout are off department store prices.  Shoes not in Hewlett.)

Tags: Ava's Loehdown, Designer Handbags, Designer Shoes, Formal Wear, Women's Fashion by Ava
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