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Finding the Bikini for Your Body Type at Loehmann’s

Sometimes less is more: the Perfect Bikini

The Bikini was not the first two piece bathing suit to hit the waves, but was considered rather scandalous when invented by French engineer Louis Réard in 1946. Named after the Bikini Atoll in the Pacific, there are as many variants on the original style now then there are body types to wear them!

Often able to be purchased as separates, Bikinis are great if your tops size and bottom size don’t quite match up perfectly!  Got a size 8 bottom and a size 4 top? Then a bikini might be your way out of that difficulty.

Plus Save on Swimwear This Week with an Extra 40% off!

Finding the right bathing suit to fit your specific body type can be challenging. We will, however, try to make bathing suit shopping as painless as possible for you. This week at Loehmann’s, you can take an extra 40% off our entire stock of swimwear & cover ups!  So when you find that Bikini, you can have it for less!

Still not inspired enough get over the bikini fear?  It’s okay, we understand, so here a few hints to get you started.  We have the Loeh-down on different Bikini tops and bottoms.

Bikini Style Tips to Help Your Body Type:

  • String Bikini Tops& Bottoms: since the strings are tied to fit, string bikinis are good if your body is not a “regular” size and needs some customization.  Got a great tan, just lost some weight or been working out? Try one on.. you might be surprised! Also if you are smaller on top, a string bikini will allow you to show off what you do have.  Most string bikini bottoms hit on or below the hips, so a string bikini bottom can help elongate a short torso as well.

Particularly good for Body Types that are worth showing off!

  • Tankini: Too active for just strings?  Tankinis are based off of a tank top so the style has a longer top that is much more secure.  Tankinis come in a range of lengths so the portion of the tummy exposed is up to your level of comfort.

Particularly good for Body Types that are…wanting more coverage on the belly area or have a great bottom that can be shown off.

  • Halter Bikini Tops: If you are concerned about falling out of your bikini top, then look for a suit with a halter top.  

Particularly good for Body Types that…need to minimize on top.

  • Sports Bikinis:  Thinking of playing beach volleyball or a run along the shore? Then a Sport bikini might be just what you need. Almost like a more attractive running bra, a sport bikini has thicker shoulder straps and often a t shaped back. They won’t get you the best tans lines, but everything will be very secure and will stay in place!

Particularly good for Body Types that are… Athletic looking or need to minimize on top.

  • Underwire and Push Up Bikini Tops: Bikinis are often more than just strips of fabric that cover one up at the beach! Many modern bikinis have as much engineering in them as many of the bras on the market. Like bras, they can be designed to either minimize or accentuate what nature has given you!

Particularly good for Body Types that are… needing more control or a bit of help on top.

  • French Cut Bikini Bottoms: A French cut refers to a higher leg cut out above the hip. Since the visual of one’s hips are not interrupted, a French cut can help minimize wide hips. The higher line also makes ones legs look longer.

Particularly good for Body Types that are… feeling too “hippy” , have shorter legs or longer torsos.

  • Boy Short Bottoms: Available in a wide range of styles, cuts, and exposure, the boy short is a fun way to cover up and still looks flirty at the beach.  The waist band of the boy short can go higher up, to help flatter your mid section. They can also be cut higher up in the back, to show off a well tone bum. A dark color on a boy short will help to visually shrink a larger bottom and keep everything covered.

Particularly good for Body Types that are… trying to minimize tummy or shrink a bottom.

  • Skirted Bottoms: With a surge in “vintage” looks on the beach, the skirted bottom is not just for grandma anymore! Look for a straight skirt that really creates a 1950’s feel or go for the cute and sassy ruffled skirt for fun!  They are often cut higher on the waist and can hide a multitude of sins since the skirt can hide wider hips and thighs

Particularly good for Body Types that are… wider on the bottom and want full coverage on hips and thighs.

Still not sure? Come on in to Loehmann’s! With an extra 40% off our swimwear, you can be sure to find that Bikini you and your body type will love… and if that is not enough, remember, all beach cover-ups are on sale too!

Share with us what your favorite bikini style is and why!

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Father’s Day Gifts & Extra Savings at Loehmann’s

Father’s Day is Sunday; June 20th so if you have not put some thought into what to get the Dads in your life, now is the time!  Of course, Loehmann’s is here to make finding the best gifts for Dads as painless as possible with great selections for Dads, Uncles, fathers to be, Grandpas and everyone else on your list!

Extra 20% Off Your ENTIRE Purchase with Loehmann’s Coupons!

It’s our first ever friends & family event! That means everyone gets even more Father’s Day savings with special Loehmann’s Coupons. Take an extra 2O% off our already low prices on your entire purchase from Tuesday June 15th thru Sunday, June 20th with Loehmann’s coupons!

Super Selections for Father’s Day Gifts!

We have stocked up on Dad’s favorite designer names.  So get ready to dress Dad up or give him a reason to relax. Plus, with the Friends and Family coupons, you can enjoy saving even more!father-day-gift-sale-loehmanns-coupon

Just take a look at some of these designer discounts:

  • Golf micro pique polo and solid shorts for him; The department store price is $55 to $70; Loehmann’s original price was 29.99; now with Loehmann’s friends & family 2O% off coupon, you pay only 23.99! 
  • Famous maker Men’s active wear tees, shorts, polos and more for dads; The department store price is $22 to $55; Loehmann’s original price was 12.99 to 29.99; now with Loehmann’s friends & family 2O% off coupon, you pay only 1O.39 to 23.99!
  • Perfect for Father’s Day famous maker dress shirts and ties; The department store price is 49.50 to $89; Loehmann’s original price was 19.99 to 29.99; now with Loehmann’s friends & family 2O% off coupon, you pay only 15.99 to 23.99!
  • American Apparel men’s pima cotton polos; The department store price is $32 to $36; Loehmann’s original price was 19.99; now with Loehmann’s friends & family 2O% off coupon, you pay only 15.99!
  • American Designer Separates including  pique polos, shorts and chinos; The department store price is: $48 to $68; Loehmann’s original price was 24.99 to 29.99; now with Loehmann’s friends & family 2O% off coupon, you pay only 19.99 to 23.99! 

More Savings Means More for You!

The Friends & Family Coupon is not just on Father’s Day Gifts! Remember 20% is taken off your entire purchase which means that you can get your father’s day shopping done and pick up something fabulous for yourself as well!  We still have the hottest trends of summer 2010 hitting the stores and now, they are at super cool savings!

Need we say more?

Summer  + Shopping+ Gifts + Loehmann’s + Sale= Happiness!

 

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Summer Fashion: What We Can’t Live Without

Summer’s hot, Summer Fashion is Even Hotter

Hello my Fashion Darhlings! Ava here!

If you are like me, then a very busy life might have prevented you from switching out your winter wools for your summer linens. However, I finally found the time and completed the great season closet swap out.

Between the fun season trends I have already purchased and some forgotten finds from last years’ end of season sales, I am ready to start anew and plan some great looks.  The whole process got me thinking about what I could not live without in the sweltering heat!

And so I shall share with you my Summertime Must Have Fashions!

The Perfect Humid Day Dress: While it matters what the dress looks like, the feel of this summer fashion staple is more important than the trend that it hails from. You know what I mean?  On those melty summer days when everything feels so sticky, the perfect summer day dress somehow manages to catch every last breeze and let you look and feel like a breath of fresh air!

Shopping Hints: Look for simple lines in a natural fabric like organic green cotton or linen in a color that sets off your natural sun kissed tan. I love a sleeveless dress that can easily take a light cotton sweater for cooler summer nights or a sudden storm. Plus, as a classic you can dress your dress up or down with statement jewelry, flats or strappy sandals, or a light colorful scarf. Perfect!

The Straw Everything Bag: While we all know a woman cannot have enough designer handbags, nothing quite says summer like a woven straw bag! One of my favorite bags met its demise last year and I almost cried! Luckily, I was able to find one at Loehmann’s and had it stash away until now!  I like a straw bag that is big enough to throw a pile of files into for work, yet small enough that I can still find my sunglasses in a hurry. Plus straw bag looks perfect with a  bestselling novel and a beach towel sticking out!

Shopping Hint: Look for a straw bag with a lining built in. Not only do they last longer, but inside pockets are an organizational must!  While you might get the most milage out of a neutral colored bag, don’t shy away from colors especially for the summer!

The “a Little Chilly” Sweater:  As mentioned above with the humid day dress, the sweater in question gets its name from me saying,” I’m a little chilly… I wish I had a sweater!” We’re talking a lightweight, usually cotton, cover-up that can be rolled up and stashed in the Straw Everything bag! Why? Because the sun goes down, the sea breezes blow and summer storms come in over the horizon… and a true fashionista is always prepared!

Shopping Hint: Look for natural fabrics and we don’t mean wool! Get your trend on this year with a loose knit sweater made for layering. They are so soft and cozy that I can’t get enough of them. While brighter colors are a must for summer, make sure you have a simple white one on hand as a summer fashion staple!

The “Save Me” Sunhat: Save me from the sun, save me from my hair… Yes, I’m talking about a big wide brimmed sun hat that, I personally, can LIVE under all summer! Perfect for the garden, the farmer’s market, the beach; hat hair has new meaning for me! The best part? With huge sunglasses I feel invisible!

Shipping Hint: Make sure your hat fits well and the brim fits your face shape!

I also dug up my fabulous designer sunglass collection (being at Loehmann’s all the time does have its perks! ) And friends, I am so ready for some serious beach time!

What is your favorite “can’t live without” summer fashion staple?

 

Ciao Bellas!

Ava~

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Bogo at Loehmann’s! Buy One Get One Half Off!

June 11th to 13th; Three Days Only!

Question: what one single word has the ability to make even the most seasoned fashion shopper get all flustered? 

Why it’s BOGO of course!

And now, Buy-One-Get-One is coming to the It Store for Designer Fashion: Loehmann’s!

loehmanns-bogo-buy-one-get-one-half-off

Buy One Get One at Loehmann’s!

Loehmann’s is having a Buy One Get one at 50% off event this Friday through Sunday at all Loehmann’s Locations nationwide!!!  (except Paramus, but more on them later)

Mix & match any regular priced items throughout the store!! Buy one regular priced item, get the 2nd at 50% off*

  • So buy one pair of fabulous designer shoes and get the second pair at half off!
  • Or buy one beautiful summer dress and get another at half off!
  • Or buy something for him and get something for you, you guessed it, for half off!!

A Great Reason to Get Up Early: BOGO!

Doors open early at 9am Friday and with BOGO happening storewide, you’ll want to be on hand for the best selections available

Remember; Friday, June 11th through Sunday, June 13th… Loehmann’s BOGO… need we say more?

Attention Paramus Shoppers: Since the New Jersey locations in Paramus are closed on Sundays, our two Paramus stores will have the BOGO sale starting on Thursday, 6/10/10 through Saturday, 6/12/10.

 (*Regular priced merchandise only. Second item must be of equal or lesser value. Not valid on swimwear & cover-ups, fragrances, hair care, prior purchases, the purchase of gift cards, sales tax or shipping fees. Cannot be combined with any other offer. Selection varies by store. Loehmann’s employees and their families are not eligible. Not valid in Milpitas, Kendall or Fairfax Clearance Centers. 2010)

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