Hi! Ava here with another fantastic buyer’s tip for you!

I just confirmed that Loehmann’s is receiving a lovely quantity of Carmen Marc Valvo dresses at 70% off the regular prices.

A favorite of many Hollywood celebs, Carmen Marc Valvo dresses are often seen on the red carpet at many swanky awards events.   Lara Spencer, the host of the TV show “The Insider”  has been seen wearing a Carmen Marc Valvo on the show and wore a Carmen Marc Valvo dress to the Oscars this past year as well. As Spencer says in a US Magazine Article.

 “I wore a great Carmen Marc Valvo gown to the Oscars this year. I felt like a movie star – and two of my fashion idols actually asked me where I got my dress. I mean, how often does a girl share style secrets with J. Lo?”

Now, you might be thinking, “I don’t need a dress that fancy! I don’t have any red carpet events coming up.”  And that may be true my fashion loving friend, but I have two words for you: Holiday Parties!

Fall is officially here and that means that party season is right around the corner. You know you’re going to get an invite to some fou-fou event and the first thing that is going to run through your mind is:   

“I have nothing to wear!”

Prevent that fashion panic and plan ahead.  With a Carmen Marc Valvo dress just waiting in your closet, you will be ready, able and perfectly dressed for whatever invitation the mailman might bring.

I mean, we are talking the right dress at the right price. You won’t get another opportunity like this!  With new stock, you can have your pick of styles and sizes.  You won’t spend a million bucks but you can feel like you did.  Plus, what better day to shop than this coming Thursday for the Ovarian Cancer Research Fund event? Great designer, great dresses, great prices.. for a great cause!

Remember: Holiday parties plus Carmen Marc Valvo dresses equals fabulous you.

And that’s the Loehdown!

Ava

Tags: Ava's Loehdown, Formal Wear, New Selections, Shopping for a Good Cause, Women's Fashion by Ava
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Hi my fashionistas! Ava here and I have another buyers tip for you! 

I know you watch what the darlings of Hollywood are wearing. It’s OK to admit it. We all pay attention to what happens on the red carpet and try to incorporate the glamorous life into our own world. So, I know you have noticed many a lovely wearing those super sleek and silky, spicy colored dresses from Hale Bob in California.

Well guess what?

I have a large shipment of beautiful Hale Bob Dresses coming in to Loehmann’s stores!

Now these are the kinds of dresses that set you apart from the crowd. That’s exactly what they were designed to do.  They have an authentic, highly specialized California lifestyle brand of flirtatious and sophisticated clothing that embody feminine individuality.

“Hale Bob is not your wardrobe staple. It’s your wardrobe spice,” says line designer, Daniel Bohbot. 

So, take it from Ava, there is no better time to spice up your closet. I can’t even tell you how super the discount will be. Just hurry in for a Hale Bob dress.

And that’s the Loehdown!

Ava

Tags: Ava's Loehdown, New Selections, Special Deals, Trend alerts!, Women's Fashion by Ava
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September is Ovarian Cancer Awareness Month and Loehmann’s is joining the fight. A day of shopping can make a difference.
Loehmann’s has teamed up with the Ovarian Cancer Research Fund. On Thursday, September 25, all Loehmann’s stores across the country will host a shopping event to benefit the OCRF.

Ovarian Cancer is one of the deadliest forms of cancer that affects women.

The symptoms are very ambiguous and often missed and then treatment sadly comes too late. Only 19% of cases are caught before the cancer gets a chance to spread. It can be a very aggressive form of cancer and currently, only 45% of women survive longer than 5 years.

Approximately 21,650 women will be diagnosed with ovarian cancer in this country in 2008 and about 15,520 will die from this disease.

While there is no ”good” cancer, watching a previously vital and healthy person get blindsided by this monster is horrific. If you need some shopping inspiration, then please look into the eyes of these women or read their own words at Blog for a Cure. Then dry your tears, and go shopping.

Shoppers can take 15% off their purchases that day when they make a $5 donation at the Loehmann’s register. The entire $5 amount plus 5% of the day’s proceeds from participating shoppers goes to funding research to find a method of early detection and, in time, a cure for ovarian cancer. So the more you shop, the more you give.

This is a National Charity Event so find the closest Loehmann’s to you and plan your day of shopping. Stock up on new fall fashions and support OCRF, please.

Ovarian Cancer is a harsh killer and the 5^th leading cause of cancer death in American women, so for our mothers, for our grandmothers, for our aunts, friends, cousins, and daughters… and maybe for yourself, go shopping on Thursday, September 25^th.

Shop at Loehmanns on September 25th and help find a cure for Ovarian Cancer

Shop for a Cure. Shop for Hope. Shop to stop Ovarian Cancer.

Tags: Shopping for a Good Cause, Women's Fashion by admin
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Hi! Ava here.

I have been so crazed this past week with running about, getting the Loehmann’s fall collections perfectly in place. It was so sad; I was on the road Wednesday evening and missed one of my favorite guilty pleasures. Yes, I will have to admit it: I am a Project Runway addict and I missed last week’s episode!

Usually, I get to spend my precious Wednesdays all comfy on my couch, surrounded by countless fashion magazines, suffering through endless E-harmony commercials, eating something forbidden on every diet list, and waiting for Heidi Klum to utter her famous last words, “You’re out”.

But it couldn’t be helped and I missed it. Now over here at Loehmann’s, I will confess that we often will discuss Bravo TV’s Project Runway, the designs and the designers. Usually, all around Loehmann’s on Thursday morning you hear tidbits of who’s left on Project Runway, but I avoided that this week since I wanted to be surprised. To my horror, this week it wasn’t so much who was left on Project Runway, but who was on it that made me want to cry that I missed it.

I missed Diane von Furstenberg!

Oh Bravo TV, I adore you for your endless repeats and thankfully, I just got my weekly fix and the joy of watching the designers not only design for DVF, but run about her sample room and attack her glorious fabrics. Speaking of which, if you never have wrapped yourself up in one of Diane’s designs, you don’t know what you are missing.  The feel of her knits, her silks, the swirls, the fit… really, she has a way like magic with the subtle flows and weights of fabrics.

Seeing the designers interpret not only DVF, a legend, but for a notorious Marlene Dietrich as well, I can clearly say that I don’t think some of them really “got it”.  For me, anyone who went for an above the knee length skirt missed the boat. It just didn’t fit the time period. I could never imagine anyone in a 1940’s movie running about Berlin or Shanghai in Joe’s or Jerell’s above the knee creations. Even Kenley’s perfectly constructed print dress looked a bit off above the knee.

It looks like the designers are getting a bit catty now. Granted they are under a lot of pressure, but some of them are just plain mean! I was happy to see Joe get called out on his ‘messy, messy, messy” mess-up after he gagged behind Kenley’s back. I would have rather seen him go then Stella, even if he is sometimes innovative. I’m kind of sad to see Stella leave.   I usually really love Korto’s designs and really think she has a good chance at winning, but she never looks happy or fun.  I was blown away by her seatbelt coat last week and was surprised she didn’t take the win. But I think she felt that way too. At least that is what I read on her face. She looks like she always believes that she has it in the bag, and then is just purely miffed that someone else dared to win when they had no right.

Leanne gown, which did win, was stunning. Leanne is turning into quite the little character. I used to think she was so mousy like and never had a chance, but she really is coming up on the inside now. Maybe with her two win’s now her confidence is growing and it should! And what a win this one is for Leanne! Her dress is being incorporated with Diane von Furstenberg’s fall line and American Express members can buy her Project Runway design. That’s a huge honor for her and deserving of the dress and its unanimous “good design’.

It is only fitting that any creation that is made by DVF is of pure good design. That’s one of the reasons that I have always loved DVF lines and been so happy when I can purchase them for my Loehmann’s shoppers. Sometimes I know what I am buying is hip and trendy and more about the name, but that’s not the case with DVF. Her clothes really fit a body and, as I said, the feel of them…

If you don’t believe me, I just happen to have just acquired a rather collection of Diane von Furstenberg dresses in stores right now. How’s that for serendipity? I might even have a dress in a fabric or two that were seen in the sample floor scene! You’ll never know unless you come to Loehmann’s.

As for me, I am gearing up for this Wednesday and to see who is left on Project Runway this week.

 Until the next time, that’s the Loehdown,

Ava

Tags: Ava's Loehdown, Fashion History, New Selections, Women's Fashion by Ava
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